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Tutorial: Dependent Samples T-Test in SPSS

Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain...

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8 Podcasts All Marketing Students Should Follow

Are you a marketing student or professional interested in gaining new insights on various behavioral and industry topics but has not time? Listen to podcasts! I...

24 YouTube Channels All Marketing Students Should Follow

Are you a marketing student, professional or simply someone with a passion for the topic? In this article I've developed a list of 24 YouTube...

Interesting Marketing Concepts: “The Golden Circle”

From the series of interesting marketing concepts, here is one that might be useful for students, practitioners, researchers and even Musicians (!): "The Golden...

Trying to Learn Statistics? Simple. Read Andy Field

STUDENTS’ FEAR OF STATISTICS Every year, every semester, in almost all universities across the world a same phenomenon happens: Students panic when hearing they will need...

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