In face of ever changing micro and macro environments, individuals behaviors and perceptions are permanently being modified. And their consumption patterns also follow such changes as consequence. However, despite societal changes, peoples’ passion and involvement with music and the emotional impact caused by music seems intact across cultures.
At MarketingDeepDive.org we aim to investigate the consumption patterns, perceptions and behaviors of listeners. This includes their behaviors towards consumption of tangible and intangible products, concert experiences, music in the context of retail and advertising, among many other contexts.