-2 C
Bonn, Germany
Sunday, February 25, 2018

Francisco Tigre Moura

Professor of Marketing at IUBH University of Applied Sciences (Bad Honnef, Germany)



 I have always been curious to learn. Curiosity has taken me around traveling the world, made me live in different cultures, learn different soft-skills from languages to music instruments, live the university life for years and discover the beauty of science, arts and research.

Marketing started simply as fields of study and later became a passion. After years researching in the field of tourism marketing, I decided to change my research agenda and merge a pleasure and a purpose: Music and Marketing. In 2016 MusicStats.org was then created and through this platform many objectives were achieved: I shared my research with readers, involved students and scholars, and connected with an audience much larger than my classroom environment.

After two years and thousands of readers across the world, my curiosity for other equally captivating topics such as happiness and well being, sports, coffee and much more, forced me to extend what had become a limiting platform. MusicStats.org no longer could encompass all my curiosity and desire to share it with students and readers.

With MarketingDeepDive.org I aim to share my passion and curiosity for marketing, research and life in general.

Moreover, I wish to inspire readers to discuss interesting topics related to Marketing, Inspiring Brands, Music, Technology, the Future and much more.

Lastly, and perhaps most importantly, I truly hope to create in the coming years an environment to help and inspire undergraduate and postgraduate students to be involved with and discover the wonders of science, research, marketing, technology and to develop different soft skills. And finally… to become even more curious about life and learning.

Prof. Dr. Francisco Tigre Moura
Professor of Marketing at IUBH University of Applied Sciences (Bad Honnef, Germany)


Prof. Dr. Francisco Tigre Moura is from Recife, Brazil. He graduated from Universidade Federal de Pernambuco (Brazil), being awarded a Bachelor Degree in Tourism in 2005 and a Master Degree in Business Administration, in 2008. In the end of 2012 Francisco concluded a PhD in Marketing at the University of Otago in New Zealand, and his thesis was placed in the “Business School List of Exceptional Theses”.

Prof. Dr. Tigre Moura has lectured for over eight years in high education institutions in countries such as Brazil (Universidade Federal de Pernambuco – 2008-2009), England (University of Derby – 2012-2013), before joining IUBH School of Business and Management (2013). 
His lecturing career also includes guest lectures in New Zealand (University of Otago – 2009-2012), Hungary (Budapest College of Communication and Business – 2013) and Germany (FHWS – University of Applied Sciences Würzburg-Schweinfurt -2013).

Prof. Dr. Tigre Moura’s industry experience includes working in the tourism sector in Brazil at Recife Convention and Visitors Bureau (2002), CNA and Wisdom (2004-2006), at the Tourism Department of Recife’s City Hall (2007) and leading web research projects collaboratively with Myth Web Design in New Zealand (2009-2012).

As researcher, Prof. Dr. Tigre Moura’s interests involves music and marketing, but also tourism and technology, internet and society, web design, consumer behavior online, cultural manifestation online and website localization. Outcomes of his research have been published by leading international scientific journals such as Journal of Travel Research (2014), Thunderbird International Business Review (2015), at international conferences such as ENTER 2012 (Helsingborg, Sweden), ANZMAC 2010 (Christchurch, New Zealand) and EnANPAD 2008 (Rio de Janeiro, Brazil), at PhD Colloquiums (ANZMAC 2010 and University of Otago), at department seminars, book chapters and other media.

Research Interests: Music Marketing, Tourism Marketing, Technology and Consumer Behavior, Website Localization.